I help professionals and firms become the Go-To-Expert. Unusually for someone with an Engineering Degree, I accidentally became a writer and used my knowledge on social media to write the current best-selling and award-winning book on networking, The FT Guide To Business Networking. (75 five star reviews on Amazon - and read the 1st chapter for free here) People frequently talk about me as someone who really knows her stuff – which may be the reason I have, over the last decade, worked with over 300 partners, coached and trained over 1000 professionals at every level of the UK’s most ambitious professional practices. After nearly 5 years for working for BDO LLP, I realised I loved the intellectual challenge of working with accountants, so made working with accountants (and lawyers as I am a glutton for punishment) my sector specialism.
I was honoured to be a judge at the British Accountancy Awards in 2011 and 2012, plus I am a member of the Accountant's Club Global Advisory Panel.
I’ve always loved a challenge which is why I have solved the problem in my next book, which has perplexed many accountants in practice – ‘How to make partner and still have a life’. Click on the link to read the 1st chapter for free.
The Excedia Group was founded by myself and Jon Baker to bring clarity, perspective and knowledge to help our clients achieve their business goals. Over 75% of our work comes from professional service firms - both large and small, helping them get more clients via referrals utilising networking and social media. Over 30% of the Excedia group’s clients are small professional practices of between 1-50 employees.
My work splits into about 50% Executive & Business Coaching with Partners, Practice Owners & Potential Partners, with the rest split between training, consultancy and writing.
I adore writing, (as well as helping others achieve their business goals without selling their soul) which is why I blog regularly at Partnership Potential, Joined Up Networking, How to make partner and still have a life and venture-Now
Social Media Policy
Google+ offers more granulated controls than Facebook.
You can create your groups and post your messages selectively.
So for instance you might have three groups
1) Mates
2) Family
3) Business Colleagues
If you want to post a picture of yourself in a gutter somewhere, then you obviously post it to mates only.
Social Media is changing fast though...largely because of smartphones.
Android, which is Google's Smartphone OS, favours the take-up of Google services.
Which partly contributes to the meteoric rise of Google +.....but Google + is also a fantastic business blogging platform. ( I prefer it as business platform to a social platform)
I suspect for social sharing, don't be surprised to see the rise of competitors to facebook.
Path is fantastic little App that allows you to share you day to day life / journal with up to 150 people, in private, lol, without risk of losing your job,....I can see something like this becoming the social app of choice, maybe even, shock horror, eclipsing a giant like Facebook.