This blog is about all matters business and personal of a sole practitioner. I have a practice with one member of staff.
Marketing plan. Where to start?
This time I want to be smart before spending my hard money on marketing. To that end I decided over the weekend to draft a marketing plan
I did not know where to start. How do you start drafting a marketing plan for an accountancy practice? So I did most of us do when we are stuck – I googled “marketing plans for an accountancy practice”. I was hoping to find a template.
I came across something that is far better – It is called Sales and Marketing Plan Pro. It is well worth its £100 price tag. I know I should have asked myself this question before buying the software but I did not. This question in itself made the price well worth it. The question is who is my ideal client? It is such crucial question since my marketing activity would depend on the type of clients I am aiming to get.
Being honest to myself I have not given this question much thought. In my early days I just went for whoever I could get. This is expensive and does not target the type of clients I want.
They are other aspects to the software that I really like. They have template marketing plan for accountancy practices that I am sure will help.
Before I spend a penny more on marketing I need to make sure I have a road map. Otherwise I will be going around in circles wasting my hard earned dosh.