Kent accountant

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ROI?...ROI?

30th Jan 2014

11 comments

Kent accountant

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Are you there ROI?

I always thought his name was spelt ROY, that is as in Roy of the Rovers of Melchester Rovers fame.

How Spurs could have done with him last night!

Seriously though, it can’t just be me who is sick of all this talk of ROI when the subject gets round to marketing, advertising, business development, gaining new business, call it what you will.

It just seems to be a buzz word/term which marketeers, advertisers, business coaches and the like have started using.

But, (I don’t like starting a sentence with that word).

However, (that’s better – I can see my old Engish teacher nodding in agreement) do they really understand what it is and how to measure it – properly?

I doubt it.

Perhaps next time I receive a cold call, or get cornered at a networking event I’ll put them on the spot when I hear someone calling my childhood footballing hero by only referring to his first name.

ROI?

Where are you and how will I know you when I find you?

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Replies (11)

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By Red Leader

30th Jan 2014 13:08

well

Whenever I see ROI, I always think of Republic of Ireland. Can't help it.

I don't want to seem dim, but are the articles you mention referring to Return On Investment?

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By Kent accountant

30th Jan 2014 13:10

@RL

I think so?

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By Heather Townsend

30th Jan 2014 13:31

Probably guilty as charged

ROI = return on investment

As a supplier & therefore a cost (however I jazz it up), my clients expect that they will get a benefit from using my services. Hence I always talk about the return on investment for working with Jon or myself.

I'll get my coat...

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By Glenn Martin

30th Jan 2014 14:27

I dont like all this lazy talk.

but keep that on the Q T. I thought it was also Republic of Ireland. I was in a meeting on Tuesday where one guy spoke in constant abbrieviations which the guy he was talking to clearly did not understand, so I found myself repeating his sentences using the full phrases so the guy understood what was going on. In marketing terms its just spiel I find and any figures discussed for ROI are heavily loaded to make you buy. for me "VALUE FOR MONEY" is a much better phrase to push my purchasing buttons.

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By Kent accountant

30th Jan 2014 15:13

Republic Of Ireland

Ah, but how do you measure that Republic Of Ireland and how do you decide whether its a suitable return?

Do you measure it against the Republic Of Ireland of other projects or perhaps an industry specific standard Republic Of Ireland?

That's the issue, its become a throw away comment which has become part of (for some) their selling patter. Put them on the spot and question them about it and they'll crumble.

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By Glenn Martin

30th Jan 2014 16:29

Ha Ha

The guy was offering to market my practice and in return he was going to leave me with the national debt of the Republic or Ireland. So a good ROI.

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Replying to 64463Sa:

By Red Leader

30th Jan 2014 16:33

boy!

Tough crowd!

Seems like the accounting equivalent of the Glasgow Empire.