The Sales for Accountants blog from Insight, exclusively for accountants - a free accountancy blog resource packed with great sales and marketing content
Should Accountants Blog?
In the last few weeks we have spoken with hundreds of accountants and one of the common problems they face is the age-old challenge of ‘time’.
As the list of platforms, technology programs and social media ‘must do’ jobs grows finding the time to manage it is increasingly impossible. At a simplistic level, almost all online and offline activity comes down to content creation. For some, trying to keep on top of their content distribution (through any channel) can feel like they are just feeding an insatiable animal that just demands more!
Is there really a solution?
We believe that Blogs offer accountants the prefect way to bring everything together. Over the past 12 – 18 months we have been working with an increasing number of accountants developing integrated blogs on their firms websites. The advantages are considerable – to sum them up into one sentence.
A blog enables you to write once post many times, helping you to manage all your content in one place and increase your websites Search Engine Optimisation.
There are actually lots of reasons accountants should have an integrated blog and use it. Here is our top 6.