How to write an effective blog

New to this blogging malarkey? Want some advice on how to get started and attract new readers? Social media marketing expert Michelle Golden shares the secrets of writing a good blog with our US sister site, AccountingWEB.com

By its very nature blog discovery and readership is very organic and, like most marketing, there isn’t a single guaranteed formula that works for everyone. However, there are things you can do to promote your blog.

Be original

  • Write original content that your target audience will get and stay interested in.
  • Write in bite sized chunks to appeal to busy readers.
  • Post with adequate frequency so that readers recognise you as someone who is dedicated to maintaining a blog.
  • Share your opinions, don’t be too ‘safe’, lest it be dull or predictable—remember, people are drawn to new, exciting ideas.
  • Be authentic and relaxed in your writing; remember it’s not a journal article, it’s a blog post, so don’t be afraid to show your personality.

Read and interact with other blogs

  • Participate in online communities where people who are discussing issues related to your topics and your audience visit.
  • Post comments (not pitchy, though!) on other blogs.
  • Pick up other blog posts (with attribution, of course) adding your own ideas and expanding the conversation, but be sure to use trackbacks to the original posts.
  • Link liberally to other resources and writings (this is called link love’ - give lots).
  • View your blog visitor stats to see what sites referred them and follow those sites.
  • Practice good blog etiquette by acknowledging and thanking commenters, and those who link to you.

Promote it
Promote your blog presence throughout all your business communications: in email signatures, in your articles, newsletters, mailings, etc.

Check out Michelle's original article here

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