Wake up to Instant Messaging
For some time now, I have been wondering why Instant Messaging (IM) has not been embraced by accountants as a means of interacting more with clients.
Email is great for a one-off exchange involving a message and a reply - but not great for conducting a conversation, to and fro.
The above extract from an info graphic produced by Pew Internet shows the online activities of the main generational age groups. Darker/higher squares indicate greater use. Note how IM is significantly skewed towards the 18-33 group, the "Millennials".
Younger people only use email because they are forced to, by government departments and large organisations run by their elders. They find email too slow as a means of communication. Given the choice, they choose IM every time.
If you want to start connecting with your future customers better, I suggest that you make IM a core part of your firm's operations.