The Joined Up Networker | AccountingWEB

The Joined Up Networker

I help professionals, mostly accountants and lawyers become the Go-To-Expert. After joining BDO LLP in 2004, I have now almost clocked up ten years working predominantly with accountants helping them achieve their career and business goals. Unusually for someone with an Engineering Degree, I accidentally became a writer and used my knowledge on social media to write the current best-selling and award-winning book on networking, The FT Guide To Business Networking. (over 100 five star reviews on amazon) In 2012, the book I always wanted to write, 'How to make partner and still have a life' was published. In March 2014, my latest book, 'The Go-To-Expert: How to build your reputation, differentiate yourself from the competition and win business' was published. People frequently talk about me as someone who really knows her stuff – which may be the reason I have, over the last decade, worked with over 300 partners, coached and trained over 2000 professionals at every level of the UK’s most ambitious professional practices. 

I am honoured to have been asked to judge the British Accountancy Awards in 2011 and 2012. I am a member of the Accountant's Club Global Advisory Panel, and write regularly on practice management issues for CCH.

Myself, and Jon (my co-director) are approved Growth Accelerator Coaches. This means that we can if you are eligible, through the Growth Accelerator scheme, help you get some coaching funded by the scheme. Click here for more details to see whether you are eligible for the scheme.

Read how we have helped one of our accountancy clients access Growth Accelerator funding to grow their turnover by nearly 50% and profits by over 200%

The types of work I am currently helping my small professional practice clients with, includes:

1) Helping a £2m t/o practice grow to £4m by restructuring the firm and helping the management team step up 

2) Working with a £1m t/o practice to grow to £2m by generating more leads, and getting more work from existing clients

3) Enabling a £300k t/o practice grow to £1m by helping it sort out it's profitability by adding in efficient systems and processes, and increasing the quality of the  lead generation by marketing to a niche

4) Facilitating the growth of a one man band practice into a 3 person practice by helping increase the lead generation and conversion rate of leads, plus keeping the practice owner accountable to his goals.

The Excedia Group was founded by myself and Jon Baker to bring clarity, perspective and knowledge to help our clients achieve their business goals. We specialise in working with highly technical individuals, typically lawyers and accountants, helping them to get out of their comfort zone and build a profitable and sustainable client portfolio whilst handling the challenges of leading a business. 

My work splits into about 50% Executive & Business Coaching with Partners & potential partners, with the rest split between training, consultancy and writing.

My articles & quotes regularly appear in the press, e.g. FT, Guardian, Accountancy Age, Accounting Today, Economia, ACCA's publications. I regularly blog at Partnership Potentialventure-NowJoined up networking and How to make partner.

To book me for a speaking engagement please contact my PR Agency, Meerkat PR, on 020 8563 0182, and ask for David Stoch. For any other work related enquiries, please contact me directly.

My clients have included: Deloitte LLP, KPMG LLP, BDO LLP, Haines Watts, MSI Global Alliance, UK200 group, Macintyre Hudson LLP amongst others.

Latest posts
Mar
18
2

In the past six months I have been helping a handful of clients from Big 4 firms with their business case for partner.  I have noticed that the same mistakes are repeated, but they are so easy to fix.

Mar
07
1

No two business cases for partnership are the same. Not even within the same firm. At least, not the successful ones!  A partnership business case needs to focus on the needs of the situation in which the partner vacancy arises.

Mar
04

I have written a series of articles about the support team you need when you are on partnership track.  One of the key roles in this team is yo

Feb
19
2

Building a successful practice usually means becoming known for a particular specialism within your profession.  We call this your “niche”.

Feb
16
4

Everyone suffers procrastination from time to time. Some of us get to be masters at it!  However, unless you recognise it and knock it on the head, it’s going to seriously ruin your professional career.

Jan
08

Many years ago, I gave a conference speech on client service. The audience was full of accountants and lawyers, and as part of my preparation, I had asked some of their clients how they would define great service.

The replies were not surprising:

Dec
04
2

As your career level increases, so does the amount of pressure you have to deal with.  If you don’t deal with it correctly, it’ll transform into stress, which is incredibly bad for your health and performance.

Nov
09

It takes more than winning lots of work to build a successful practice. You can’t do it without a strong team beneath you, and they don’t just appear. You have to work to create it, and one of the ways you can do this is by learning to delegate effectively.

Nov
06

Last weekend, there were two ‘incidents’ on my Facebook account.

Oct
23

You’re already doing a demanding job, with long hours and high expectations.

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