The Joined Up Networker
I help professionals and firms become the Go-To-Expert. Unusually for someone with an Engineering Degree, I accidentally became a writer and used my knowledge on social media to write the current best-selling and award-winning book on networking, The FT Guide To Business Networking. (75 five star reviews on Amazon - and read the 1st chapter for free here) People frequently talk about me as someone who really knows her stuff – which may be the reason I have, over the last decade, worked with over 300 partners, coached and trained over 1000 professionals at every level of the UK’s most ambitious professional practices. After nearly 5 years for working for BDO LLP, I realised I loved the intellectual challenge of working with accountants, so made working with accountants (and lawyers as I am a glutton for punishment) my sector specialism.
I was honoured to be a judge at the British Accountancy Awards in 2011 and 2012, plus I am a member of the Accountant's Club Global Advisory Panel.
I’ve always loved a challenge which is why I have solved the problem in my next book, which has perplexed many accountants in practice – ‘How to make partner and still have a life’. Click on the link to read the 1st chapter for free.
The Excedia Group was founded by myself and Jon Baker to bring clarity, perspective and knowledge to help our clients achieve their business goals. Over 75% of our work comes from professional service firms - both large and small, helping them get more clients via referrals utilising networking and social media. Over 30% of the Excedia group’s clients are small professional practices of between 1-50 employees.
My work splits into about 50% Executive & Business Coaching with Partners, Practice Owners & Potential Partners, with the rest split between training, consultancy and writing.
I adore writing, (as well as helping others achieve their business goals without selling their soul) which is why I blog regularly at Partnership Potential, Joined Up Networking, How to make partner and still have a life and venture-Now
Having spoken recently to an accountant who was keen to know what return he would get for his investment in a marketing campaign, I am surprised that I don't have this conversation more often with other accountants.
Have you ever found yourself chasing a prospect who just can't seem to commit? Whilst it can be SO frustrating, this chasing down of slow decision makers and non-committed buyers wastes time you could be spending on your clients and prospects who do want to work with you.
As I scanned down my Facebook page I noticed one of my friends promoting a freebie from (to quote) one of the UK’s top accountants. So, I thought I would follow the link – after all, I’m always interested to know who are the crème de la crème of the accountancy world.
Can you remember the last time you 'worked the room'? How many people did you meet at the event? 10, 15 or more? How many names can you memorise now?
You get to a certain point in your career and your career progression depends on your building up your own client portfolio. Perhaps you want to take the step up to partner, or maybe you want to build a following for your own practice.
In today's blog post, we look at the differences between a fixed share equity partner, (or as it is sometimes called fixed-share partner), a full equity partner or a salaried partner. There is a big difference in these three different types of partners.
In today's post, Heather shares 10 tips to help you get the right results next time you find yourself working the room.
1. Do your homework in advance
Part of your firm's partnership admission process in your journey to make partner will probably involve a presentation of your business case and personal case for partnership to a selection of partners. These partners are typically some of the most influential in the partnership.