The Joined Up Networker
I help professionals and firms become the Go-To-Expert. Unusually for someone with an Engineering Degree, I accidentally became a writer and used my knowledge on social media to write the current best-selling and award-winning book on networking, The FT Guide To Business Networking. (75 five star reviews on Amazon - and read the 1st chapter for free here) People frequently talk about me as someone who really knows her stuff – which may be the reason I have, over the last decade, worked with over 100 partners, coached and trained over 1000 professionals at every level of the UK’s most ambitious professional practices. After nearly 5 years for working for BDO LLP, I realised I loved the intellectual challenge of working with accountants, so made working with accountants (and lawyers as I am a glutton for punishment) my sector specialism.
I’ve always loved a challenge which is why I have solved the problem in my next book, which has perplexed many accountants in practice – ‘How to make partner and still have a life’. (Published by Kogan Page in November 2012)
The Excedia Group was founded by myself and Jon Baker to bring clarity, perspective and knowledge to help our clients achieve their business goals. Over 75% of our work comes from professional service firms - both large and small, helping them get more clients via referrals utilising networking and social media. Over 30% of the Excedia group’s clients are small professional practices of between 1-50 employees.
My work splits into about 50% Executive & Business Coaching with Partners, Practice Owners & Potential Partners, with the rest split between training, consultancy and writing.
I adore writing, (as well as helping others achieve their business goals without selling their soul) which is why I blog regularly at Partnership Potential, Joined Up Networking, How to make partner and still have a life and venture-Now
Latest posts
May
14
It was all going so well. In fact, as it turned out too well… All I needed to do was agree dates with the client for an assignment worth nearly £10k to us.
Apr
30
1
I’ve been thinking a little more laterally about good referral partners for accountants. (I know, I should get out more…) My thinking has come about from the fact that most accountants would like some form of marketing which:
a) works
Apr
16
3
I was having some fun when I wrote this blog post – and despite anyone thinking otherwise, I have not based this article on any one individual or group of individuals. I am sure that I am guilty of some of these!
Mar
26
If someone could wave a magic wand, one of my three wishes would be that potential clients would turn up cheque book in hand asking me where to sign and when to start.
Back to the real world!
Mar
14
A good friend of mine, Rob Brown has a great quote, which I often recite:
“stop counting conversations, and make conversations count”
Jan
22
3
I've been observing accountants over the last month or so. There seems to be a split in how they are coping with the January SA silly season. There are some (actually pretty smug) accountants who are telling me - 'silly season? what silly season?
Dec
31
4
You have your social media policy. Tick.
Worked out yet how to implement it?
This is the challenge which is raised at most training events I run.
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