The Joined Up Networker

I help professionals, mostly accountants and lawyers become the Go-To-Expert. After joining BDO LLP in 2004, I have now almost clocked up ten years working predominantly with accountants helping them achieve their career and business goals. Unusually for someone with an Engineering Degree, I accidentally became a writer and used my knowledge on social media to write the current best-selling and award-winning book on networking, The FT Guide To Business Networking. (over 100 five star reviews on amazon) In 2012, the book I always wanted to write, 'How to make partner and still have a life' was published. In March 2014, my latest book, 'The Go-To-Expert: How to build your reputation, differentiate yourself from the competition and win business' was published. People frequently talk about me as someone who really knows her stuff – which may be the reason I have, over the last decade, worked with over 300 partners, coached and trained over 2000 professionals at every level of the UK’s most ambitious professional practices. 

I am honoured to have been asked to judge the British Accountancy Awards in 2011 and 2012. I am a member of the Accountant's Club Global Advisory Panel, and write regularly on practice management issues for CCH.

Myself, and Jon (my co-director) are approved Growth Accelerator Coaches. This means that we can if you are eligible, through the Growth Accelerator scheme, help you get some coaching funded by the scheme. Click here for more details to see whether you are eligible for the scheme.

Read how we have helped one of our accountancy clients access Growth Accelerator funding to grow their turnover by nearly 50% and profits by over 200%

The types of work I am currently helping my small professional practice clients with, includes:

1) Helping a £2m t/o practice grow to £4m by restructuring the firm and helping the management team step up 

2) Working with a £1m t/o practice to grow to £2m by generating more leads, and getting more work from existing clients

3) Enabling a £300k t/o practice grow to £1m by helping it sort out it's profitability by adding in efficient systems and processes, and increasing the quality of the  lead generation by marketing to a niche

4) Facilitating the growth of a one man band practice into a 3 person practice by helping increase the lead generation and conversion rate of leads, plus keeping the practice owner accountable to his goals.

The Excedia Group was founded by myself and Jon Baker to bring clarity, perspective and knowledge to help our clients achieve their business goals. We specialise in working with highly technical individuals, typically lawyers and accountants, helping them to get out of their comfort zone and build a profitable and sustainable client portfolio whilst handling the challenges of leading a business. 

My work splits into about 50% Executive & Business Coaching with Partners & potential partners, with the rest split between training, consultancy and writing.

My articles & quotes regularly appear in the press, e.g. FT, Guardian, Accountancy Age, Accounting Today, Economia, ACCA's publications. I regularly blog at Partnership Potentialventure-NowJoined up networking and How to make partner.

To book me for a speaking engagement please contact my PR Agency, Meerkat PR, on 020 8563 0182, and ask for David Stoch. For any other work related enquiries, please contact me directly.

My clients have included: Deloitte LLP, KPMG LLP, BDO LLP, Haines Watts, MSI Global Alliance, UK200 group, Macintyre Hudson LLP amongst others.

Latest posts
Mar
27
1

If you are reading this article because you've been unsuccessful in the partnership vote, then I feel for you.

Mar
20

Some partnerships don't have a formal process for admitting new partners. So is there any way you can work on a plan to make partner?  Of course there is! And in this post, we'll show you how.

Mar
06

The top rainmakers tend to be talking to prospects before they are ready to buy. The reason for this is because the earlier you can get to a client, the more likely you will be the one they turn to later when they need help with a problem.

Feb
13

Unless you have been under a rock for the last week or out of the country you can't have failed to have caught some of the buzz and hype that was Xerocon 2015.

Feb
06

In this article, Heather Townsend, author of the best-selling and award-winning The FT Guide To Business Networking, and The Go-To Expert, explores why you are not getting enough high quality referrals via your network.

Jan
23

Are you wondering how to build a business case for partnership with impact and no waffle? Heather Townsend, co-author of 

Jan
16

Not all professionals who want to make partner are client-facing. We have worked with a few.

Jan
09

It’s not unusual for clients looking for career changes to approach me.  A common issue they need advice upon is how to create a great business case for partnership when they are working in industry and find it difficult to demonstrate that they can bring in new clients.

Oct
24

Has LinkedIn given you "the pencil"? 

In other words, has LinkedIn given you publishing rights? Look at your LinkedIn status update, if you have both a paperclip and a pen symbol you have publishing rights.

Oct
05

Getting through the partnership admissions process is a competitive process. Read this article to gain five tested tips to make sure you become a dead cert for partnership.

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