Do you know what to put in your LinkedIn profile to get found? | AccountingWEB

Do you know what to put in your LinkedIn profile to get found?

I’ve recently been writing some training on how to use LinkedIn to generate leads for your business or practice. In the course of my research, I discovered that most people do not know what to put in their professional headline.
Very quickly, your professional headline on LinkedIn is the ‘strapline’ under your name which appears whenever your name appears on LinkedIn. Simple to a business’s strapline, your professional headline is something which defines, at a glance, your personal brand.

However, most people, let LinkedIn set their professional headline. I.e. they leave it as:
Job title at company

I don’t know about you, but my personal brand is much wider and bigger than:
“Chief Coach at The Efficiency Coach”

What about my book – ‘The Financial Times Guide To Business Networking’? My social media expertise? My business coaching experience? The value my services bring to my target market –lawyers and accountants?
In case you haven’t read many of my previous blogs on LinkedIn, one of the very powerful reasons to be on LinkedIn – apart from its 100 million worldwide membership – is that Google ranks LinkedIn very highly, and normally returns your LinkedIn profile in the top three results when someone googles your name.

Now, your professional headline is not only JUST read by google and humans – it is indexed by LinkedIn’s own search engine. An important search engine in its own right. Therefore, you need to also add in some keywords which describe what you want to be found for.

To summarise, your professional headline needs to include a combination of:

•    What you do
•    The value you bring to your clients
•    Keywords which someone searching for a person like you may use

After doing this research, I realised I had to change my own professional headline. Here is my professional headline:

“Author of 'The FT Guide to Business Networking', Speaker, Business Coach, Social Media Consultant”

Oh, and in case you didn’t know you only have 125 characters to write your professional headline...
What’s in your professional headline?


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This blog

I help professionals, mostly accountants and lawyers become the Go-To-Expert. After joining BDO LLP in 2004, I have now almost clocked up ten years working predominantly with accountants helping them achieve their career and business goals. Unusually for someone with an Engineering Degree, I accidentally became a writer and used my knowledge on social media to write the current best-selling and award-winning book on networking, The FT Guide To Business Networking. (over 100 five star reviews on amazon) In 2012, the book I always wanted to write, 'How to make partner and still have a life' was published. In March 2014, my latest book, 'The Go-To-Expert: How to build your reputation, differentiate yourself from the competition and win business' was published. People frequently talk about me as someone who really knows her stuff – which may be the reason I have, over the last decade, worked with over 300 partners, coached and trained over 2000 professionals at every level of the UK’s most ambitious professional practices. 

I am honoured to have been asked to judge the British Accountancy Awards in 2011 and 2012. I am a member of the Accountant's Club Global Advisory Panel, and write regularly on practice management issues for CCH.

Myself, and Jon (my co-director) are approved Growth Accelerator Coaches. This means that we can if you are eligible, through the Growth Accelerator scheme, help you get some coaching funded by the scheme. Click here for more details to see whether you are eligible for the scheme.

Read how we have helped one of our accountancy clients access Growth Accelerator funding to grow their turnover by nearly 50% and profits by over 200%

The types of work I am currently helping my small professional practice clients with, includes:

1) Helping a £2m t/o practice grow to £4m by restructuring the firm and helping the management team step up 

2) Working with a £1m t/o practice to grow to £2m by generating more leads, and getting more work from existing clients

3) Enabling a £300k t/o practice grow to £1m by helping it sort out it's profitability by adding in efficient systems and processes, and increasing the quality of the  lead generation by marketing to a niche

4) Facilitating the growth of a one man band practice into a 3 person practice by helping increase the lead generation and conversion rate of leads, plus keeping the practice owner accountable to his goals.

The Excedia Group was founded by myself and Jon Baker to bring clarity, perspective and knowledge to help our clients achieve their business goals. We specialise in working with highly technical individuals, typically lawyers and accountants, helping them to get out of their comfort zone and build a profitable and sustainable client portfolio whilst handling the challenges of leading a business. 

My work splits into about 50% Executive & Business Coaching with Partners & potential partners, with the rest split between training, consultancy and writing.

My articles & quotes regularly appear in the press, e.g. FT, Guardian, Accountancy Age, Accounting Today, Economia, ACCA's publications. I regularly blog at Partnership Potentialventure-NowJoined up networking and How to make partner.

To book me for a speaking engagement please contact my PR Agency, Meerkat PR, on 020 8563 0182, and ask for David Stoch. For any other work related enquiries, please contact me directly.

My clients have included: Deloitte LLP, KPMG LLP, BDO LLP, Haines Watts, MSI Global Alliance, UK200 group, Macintyre Hudson LLP amongst others.