The Joined Up Networker
I help professionals and firms become the Go-To-Expert. Unusually for someone with an Engineering Degree, I accidentally became a writer and used my knowledge on social media to write the current best-selling and award-winning book on networking, The FT Guide To Business Networking. (75 five star reviews on Amazon - and read the 1st chapter for free here) People frequently talk about me as someone who really knows her stuff – which may be the reason I have, over the last decade, worked with over 300 partners, coached and trained over 1000 professionals at every level of the UK’s most ambitious professional practices. After nearly 5 years for working for BDO LLP, I realised I loved the intellectual challenge of working with accountants, so made working with accountants (and lawyers as I am a glutton for punishment) my sector specialism.
I was honoured to be a judge at the British Accountancy Awards in 2011 and 2012, plus I am a member of the Accountant's Club Global Advisory Panel.
I’ve always loved a challenge which is why I have solved the problem in my next book, which has perplexed many accountants in practice – ‘How to make partner and still have a life’. Click on the link to read the 1st chapter for free.
The Excedia Group was founded by myself and Jon Baker to bring clarity, perspective and knowledge to help our clients achieve their business goals. Over 75% of our work comes from professional service firms - both large and small, helping them get more clients via referrals utilising networking and social media. Over 30% of the Excedia group’s clients are small professional practices of between 1-50 employees.
My work splits into about 50% Executive & Business Coaching with Partners, Practice Owners & Potential Partners, with the rest split between training, consultancy and writing.
I adore writing, (as well as helping others achieve their business goals without selling their soul) which is why I blog regularly at Partnership Potential, Joined Up Networking, How to make partner and still have a life and venture-Now
Latest posts
Mar
11
Your partners are very unlikely to hand you your first clients on a plate. After all, they (your partners) probably have their drawings and share of the firm's profits directly linked to the size of the client portfolio.
Feb
24
I’ve noticed an increase in a practice on LinkedIn of adding in extra information to your LinkedIn name. In this article, I will explore the pros and cons of doing this practice and better ways to achieve the visibility and credibility you require on LinkedIn.
Feb
17
2
I often run workshops on 'working the room' and I am always being asked how to make myself more memorable at networking events. In this post, I share 5 ways of helping you be more memorable when working the room.
Feb
10
In this blog, Heather explores the problems that many aspiring partners face - how to get their partners to see the need for change in the firm's marketing and general business development processes, systems and practices.
Feb
03
I was reading the comments from the Sole Practitioner's blog post It's all over, and for all of you who are happy to finally be in Feb, well done for surviving self assessment season.
Jan
20
There are many reasons why your application for partnership is not accepted. Here are the five most common mistakes aspiring partners make when they apply for admission to the partnership.
1. Not building up a fan base in the partnership
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