Many practices have a blog, because someone, somewhere has told them that they need to have a blog. However, very often these blogs are pretty dusty and new posts have been sporadic at best, and many of the posts are thinly veiled press releases.
The Joined Up Networker
I help professionals and firms become the Go-To-Expert. Unusually for someone with an Engineering Degree, I accidentally became a writer and used my knowledge on social media to write the current best-selling and award-winning book on networking, The FT Guide To Business Networking. (75 five star reviews on Amazon - and read the 1st chapter for free here) People frequently talk about me as someone who really knows her stuff – which may be the reason I have, over the last decade, worked with over 300 partners, coached and trained over 1000 professionals at every level of the UK’s most ambitious professional practices. After nearly 5 years for working for BDO LLP, I realised I loved the intellectual challenge of working with accountants, so made working with accountants (and lawyers as I am a glutton for punishment) my sector specialism.
I was honoured to be a judge at the British Accountancy Awards in 2011 and 2012, plus I am a member of the Accountant's Club Global Advisory Panel.
I’ve always loved a challenge which is why I have solved the problem in my next book, which has perplexed many accountants in practice – ‘How to make partner and still have a life’. Click on the link to read the 1st chapter for free.
The Excedia Group was founded by myself and Jon Baker to bring clarity, perspective and knowledge to help our clients achieve their business goals. Over 75% of our work comes from professional service firms - both large and small, helping them get more clients via referrals utilising networking and social media. Over 30% of the Excedia group’s clients are small professional practices of between 1-50 employees.
My work splits into about 50% Executive & Business Coaching with Partners, Practice Owners & Potential Partners, with the rest split between training, consultancy and writing.
I adore writing, (as well as helping others achieve their business goals without selling their soul) which is why I blog regularly at Partnership Potential, Joined Up Networking, How to make partner and still have a life and venture-Now
There are millions of online networking sites available to the networker. With this amount of choice, it can be difficult to know where to spend your time online.
My personal network numbers into the thousands. Indeed with over 5000 twitter followers I can genuinely claim a network of over 5000+ people.
1. Claim too many qualifications and specialisms
Yesterday I was given a masterclass in how to write your online profile by David Stoch of Meerkat PR, who specialises in getting his clients coverage in the national newspapers.
How do you answer the question – “what do you do?”
Who would have thought that the humble and simple business card could have a business etiquette of it’s own? Get this etiquette wrong and you are likely to offend!
All too often people go networking, hoping something will magically happen. They have some good and interesting conversations, which may or may not go somewhere. Networking, by itself does not yield results – e.g. new business or a new job.
I’ve previously talked about the importance of developing a strong personal brand. The natural next question is ‘how to develop a strong personal brand’?