Monthly Newsletters - Appears to be working

I have been sending out monthly newsletters to clients and potentail clients for about a year and half now. The number of subsribers I have is about 130. It is difficult to build up a list of people who agree to you sending them your newsletters.

I was in two minds about sending newsletters. My open rate is only 30%. However, they are a number of people who open my newsletters several times over a period of a week from the date of receving my newsletter.

Don't get me wrong I do not write these newsletters. I have subcontracted this function.

Today I meet a potential client who I had meet before several months ago. I did not hear from him since our meeting.  I thought he was not interested. My monthly newsletters to him continued. I can conclude from our meeting, my monthly newsletter kept my practice fresh on his mind. So when he needed an accountant, I was the first one on his mind.

The potential client is now a client. Fee level is £1,200+VAT pa.  Monthly cost of sending newsletters £35+VAT. Investment in newsletters - big thumps up!

My conclusion is send out newsletters. The benefits are long term. Do not expect a quick return on your hard earned investment.

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This blog is intended to show the highs and lows I face day-to-day working as an ambitious and highly driven small practice owner.

My blogs will be both professional and personal. What happens in my personal life affects my professional life and vice versa.

Just covering one aspect and not the other means that I will not learn how to improve and change.

My key motivation for blogging is constant and never ending improvement. Writing helps me to do this.

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