If you ask the Managing Partner of almost any thriving accountancy practice what the single biggest challenge they face is, what do you think the answer will be?
Accountants for the Digital Generation
This blog tracks the rise of the Accountant for the Digital Generation: those accountants that have swapped their timesheets for Twitter - why they are doing it and how they are successful.
Charting the rise of the Facebook Generation accountant, yesterday I had the pleasure of addressing the 2020 Small Firms Conference. I have found with 2020 events over the years that they tend to attract the more progressive accountants, not exclusively, but broadly speaking.
Having clicked on this blog, if you were expecting a review of the latest iPhone apps or a discussion on the need for a Twitter addiction, a SKYPE headset, multi-screens, or even a smart phone itself, then you may well be disappointed.
After my blog last week, I got lots of really nice feedback and a stack of ideas and material for future blogs - so thanks.
Just over a year ago, I sat down with my partners at The Wow Company over a long lunch to discuss where we thought the accountancy industry was heading.