“Brilliant” says Mark Spofforth, Vice President of The ICAEW
“The most practical and personally beneficial business book I have ever read” says Andrew Rhodes, Managing Partner of Accountancy Age Firm of the Year Sobell Rhodes
Practical examples of how UK practitioners are serving their clients more proactively and, as a result, earning bigger profits.
“Brilliant” says Mark Spofforth, Vice President of The ICAEW
“The most practical and personally beneficial business book I have ever read” says Andrew Rhodes, Managing Partner of Accountancy Age Firm of the Year Sobell Rhodes
Yesterday Mark Wickersham’s new book “Effective pricing for accountants” reached Number 1 in the business book chart (just ahead of Lord Sugar), and number 49 in the overall Amazon book chart (just ahead of Jilly Cooper!). Having read it myself, I can see why, since it is incredibly useful.
Having an armoury full of testimonials is vital if you want to win new clients.
This is because they provide social proof, which psychologists tell us is a key part of the “persuasion” process.
I am currently writing a book for publication this summer called “The UK’s best accountancy practices”.
When I was in practice my first book (101 ways to make more profits) was our practice's single most effective sales and marketing tool.
Steve Pipe describes a spreadsheet based time management approach that has transformed his personal productivity.
Due to a few last minute cancellations I now have a handful of spare seats on 22 April in Manchester and 12 May in Birmingham for my seminar “Proactivity 2010: Preparing for the recovery”.
Nick Matthews runs the Ashford office of Kent based Calcutt Matthews. Started in 1999, the office now has a team of 6 people and c 250 clients. Excluding the first couple of years when high percentage growth rates were almost inevitable, the annual growth rate had never been more than 7%.
The bravest thing an accountant can do is be honest with their clients about how proactive they are – and being honest can pay well!
An accountant once said to me “My clients want tax tables from me as much as I want oil viscocity tables from my car mechanic!
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