The best book ever for accountants?

Yesterday Mark Wickersham’s new book “Effective pricing for accountants” reached Number 1 in the business book chart (just ahead of Lord Sugar), and number 49 in the overall Amazon book chart (just ahead of Jilly Cooper!). Having read it myself, I can see why, since it is incredibly useful. Not only does it spell out in precise detail exactly what practicing accountants need to do to price more effectively. But it does so in a succinct and really easy to understand way. As a result any accountant who reads it will be able to price more effectively within 90 minutes of first picking it up. And not only is that great news for accountants, since they will earn more money. But it is also great news for their clients, since when prices are too low there is not enough time in the budget to give clients the excellent service they really deserve. Yes, it is packed full of practical How To’s, which make it worth its weight in gold. But, to me at least, its most important contribution is to clearly show that there is no such thing as “the market price” for accountancy services. This is turn will force the profession to accept that markets don’t set prices, accountants do. And also to wake up to the fact that the better they are at pricing, the better the results for accountants and their clients. http://www.amazon.co.uk/Effective-Pricing-Accountants-Practical-Accounta...