Why you must have LinkedIn testimonials

Having an armoury full of testimonials is vital if you want to win new clients.

This is because they provide social proof, which psychologists tell us is a key part of the “persuasion” process.

There is a great example of how to use them in video and written format here: www.clearvisionaccountancygroup.co.uk

But by far the most important place to have testimonials is on LinkedIn – although they call them "recommendations" - since there they are very prominent, and Linked IN even tells the world exactly how many you have.

If you only have a few (and they are weak)  there is a risk a people will form one kind of opinion about the quality of what you do, whereas if you have many (and they are strong) it is likely they will form a very different opinion.

What do your LinkedIn testimonials say about you?