Finding A Gap: it’s that hackneyed phrase again, that essential rule of marketing that we’re all familiar with. Research your market; find a niche; fill it; become very successful. That’s usually how it works, isn’t it?
Wayne Morris - Matrix Tax
General blog of Wayne Morris, the chap that originally wrote Best Practice for Accountants, knows about marketing and sales, can be outrageous but not offensive.
Firstly I'd like to welcome aboard the new accountants whom have recently joined up for MMP, these accountantpreneurs are soon going to see some exceptional changes to their marketing efforts.
There's a real scarcity in the world of marketing ideas for accountants, the leads for some firms are as extinct as the Tasmanian Wolf (considered extinct, but with a few unconfirmed sightings!!).
If you ever read one of my 10x10 Guide for Accountants Practice Sales and Marketing or attended one of my seminars, then you will know that I enjoy spending time in the 'trenches' working with accountants
Yes, There is an Effortless Solution To All Your Marketing and Client Retention Problems
Hopefully you’ve read the article ‘Two mistakes that keep accountants poor’ and understand its time to stop prospecting and start positioning you