Retaining the start-up spirit - Dynshaw Italia at Cobra Beer

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Despite being almost 20 years old, Cobra Beer still very much retains an entrepreneurial attitude. Dynshaw Italia, for instance, is not only the firm's finance director but also heads up its HR and IT departments. Italia speaks to Matt Henkes about how Cobra has kept hold of the start-up spirit.

The word that seems to pervade every bit of the ethos of Cobra Beer is 'innovation'. Many conventional finance executives would baulk at the myriad of extra undertakings that come part and parcel with Cobra's FD role, but Italia is no ordinary FD, shouldering the responsibilities of operations, IT and HR directorships in addition to his busy finan...

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