Cost-effective and user-friendly technology is changing the way accountancy firms view CRM. Verity Gough reports on the products and practices taking the industry by storm.
Once the domain of large and costly on-premise installations, the customer relationship management (CRM) technology market has seen a significant shift towards flexible, lightweight solutions hosted on web-based platforms. These allow businesses to access vital company information and manage customer relationships remotely a useful tool for an increasingly mobile workforce.
"Software is now the enabler, not the inhibitor."