The power of customer feedback

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Independent customer feedback is invaluable for attracting new business. Chris Barling outlines how to use it to its best advantage to grow sales.

I would like to start by asking a couple of questions. In your personal life, do you take your lead from TV advertising or prefer recommendations from friends? When you look at a website, do you discount the testimonials section, knowing that only the happy guys get their opinions aired, or do you prefer something a little more real?   It’s in the answers to these questions that the genius of independent customer feedback lies.

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Great article

Chris - just wanted to say that I think this is a great article. We've been looking into UsersVoice recently and will be rolling out a feedback service in the new year, thanks for the useful points.

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123 Contracting

Contractor accountants

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