NOTE: this article has been updated as at November 2015
A local controversy prompts Jennifer Adams to warn all businesses of the need to check the names they plan to use. This article explains the legal and procedural requirements.
When dear old Woolies closed down a few years ago, the manager of my local branch in Dorchester decided to save her colleagues’ jobs and open a similar shop selling similar goods under the name Wellworths.
But the Channel Islands-based Barclay brothers who own the Woolworths name complained and forced the name to be changed to Wellchester. The solicitor’s fees, costs of changing the name and signage proved too much for the embryonic business and when the landlord increased the rent it closed after thre...