Many accountants talk about providing “added value” to their clients. Mark Lee unravels the confusion over what this phrase means.
What do clients want?
Added value
I see post after post, and organisation after organisation, promoting 'added value' and referring to business/tax consultancy, rather than 'services'.
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Business author Robert Craven says this: “If you are not delighted and ecstatically happy with your accountant, and you don’t think your accountant is helping you to get more customers, get more sa
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