Creating a strong brand helps to generate a buzz around your business and retain client loyalty. David Critchley offers some handy hints to get you started.
Branding Disasters
Once a by-word for manufacturing quality, Toyota has taken a beating over its repeated vehicle recalls.
CFOs are frequently called upon to manage the media’s demands in a crisis – but many of them are woefully ill-equipped to do it effectively.
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Branding isn't easy and even the biggest companies in the world can sometimes get it wrong.
