According to networking strategist Andy Lopata, customers who come through referral spend more with a business and produce higher margins than those recruited through any other means.
Generating referrals isn't just about the quantity of them; it's also about getting good quality leads. Marcus Cauchi offers advice on how to create effective referral partnerships.
How do you find the influencers among your clients and ensure they're giving out the right message about your firm? Ran Shaul offers some words of wisdom.
You know those slimy salespeople who try to talk you into things you don’t want to do? Don’t be one of those if you want to get referrals, says Paul Shrimpling.