Mark Lee interviews Nick Jervis, a non-practising solicitor about how accountants can use their websites for lead generation.
Accountants should aim to have fewer clients, for whom they provide more value for a higher fee, advised the founder of a global accountancy group.
Mark Lee imagines how a new small business client might address their new accountant.
To: Our New Accountant,
With self assessment season fast approaching what’s your view on last-minute, or ‘shoe box’, clients?
A journalist asked me recently “What is the worst mistake accountants can make when they are trying to ‘close’ a prospective client?” says Mark Lee.
Practitioners are often faced with the difficulty of determining whether a prospect is genuine or simply trying to glean information for free.
Mark Lee summarises some of the best things that accountants can learn from a new book on corporate hospitality.
When purchasing a block of fees, is there a mechanism whereby the forms 64-8 authority can be changed en-masse? or do new forms need submitting for each client?
Mark Lee explores the tendency for accountants to work for clients without payment – sometimes without realising that is what they are doing.
A group of audit experts has warned that branding some companies as “zombies” was unfair and unhelpful