clients

Your instinctive reply to the question posed in the title of this piece is probably “of course not”, says Mark Lee.

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‘Relationology’ recognises the importance of relationships in a client’s buying decision, says Matt Bird.

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Before we get into the ‘classic mistake’ let me start by asking you a related question, says Mark Lee.

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Isn’t it amazing how often we experience really bad customer service. And, when we do, doesn’t it really annoy you?

Mark Lee considers the steps start-up practices can take to ensure they maximise the chance of new contacts becoming clients.

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In his latest video blog ICPA Chairman Tony Margaritelli reveals his top 5 tips to gain referral business.
 

Mark Lee follows up his recent piece about threatening clients with a look at how such situations might be avoided.

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I have just had a private discussion with a dear friend on here about a nitwit client, and realised that I need to review how I work out who the plonker prospects are upfront so I can quote them mi

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We've undertaken a survey over recent months and asked accountants "Do you feel undervalued by clients ?" .

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