Mark Lee

Client testimonials are the next best thing to a direct referral, explains Mark Lee. 

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Marketing your new practice is one thing, but helping identified prospects to agree to become clients requires different skills, writes Mark Lee.

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Clearly no accountant would choose to spend an entire week indulging in networking activities.

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You might think that anyone who decides to start their own business would be full of confidence, says Mark Lee.

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Are accountants all the same? ‘Magic’ Mark Lee uses a recreational metaphor to highlight how accountants can distinguish themselves and stand out from the pack. 

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While some accountants win new clients through the force of their personality and reputation, more and more are reliant on their website and social media activity,

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Accountants, of all professionals, are the ones who should be best placed to set their fees so as to cover their costs and generate a sufficient profit, writ

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Mark Lee introduces the latest official guidance as to professional conduct in relation to taxation especially in the context of tax planning advice.

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You know you want to sack a client, but how can you do this? Mark Lee explores the main options available to you.

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Mark Lee explains how you can get the best from social media by sharing some personal related material, but not too much.

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