Mark Lee

This is the second of two articles addressing a key skill accountants need to develop if they are serious about building up a new practice.

There have been many times over the last few years when I have explained to other types of advisers and consultants that most accountants are ‘comfortable’, explai

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Although many people consider all accountants to be the same, it is also true that those who can speak well in public stand out from the rest.

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If you are like most accountants, you will rarely seek out formal feedback from clients.

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In 2012 I highlighted some proven ideas to get your first

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Client testimonials are the next best thing to a direct referral, explains Mark Lee. 

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Marketing your new practice is one thing, but helping identified prospects to agree to become clients requires different skills, writes Mark Lee.

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Clearly no accountant would choose to spend an entire week indulging in networking activities.

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You might think that anyone who decides to start their own business would be full of confidence, says Mark Lee.

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Are accountants all the same? ‘Magic’ Mark Lee uses a recreational metaphor to highlight how accountants can distinguish themselves and stand out from the pack. 

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