Mark Lee

If you are like most accountants, you will rarely seek out formal feedback from clients.

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In 2012 I highlighted some proven ideas to get your first

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Client testimonials are the next best thing to a direct referral, explains Mark Lee. 

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Marketing your new practice is one thing, but helping identified prospects to agree to become clients requires different skills, writes Mark Lee.

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Clearly no accountant would choose to spend an entire week indulging in networking activities.

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You might think that anyone who decides to start their own business would be full of confidence, says Mark Lee.

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Are accountants all the same? ‘Magic’ Mark Lee uses a recreational metaphor to highlight how accountants can distinguish themselves and stand out from the pack. 

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While some accountants win new clients through the force of their personality and reputation, more and more are reliant on their website and social media activity,

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Accountants, of all professionals, are the ones who should be best placed to set their fees so as to cover their costs and generate a sufficient profit, writ

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Mark Lee introduces the latest official guidance as to professional conduct in relation to taxation especially in the context of tax planning advice.

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