Mark Lee explores how accountants can take action to create a more positive first impression.
Your instinctive reply to the question posed in the title of this piece is probably “of course not”, says Mark Lee.
‘Relationology’ recognises the importance of relationships in a client’s buying decision, says Matt Bird.
While this article was inspired by the upcoming Practice Excellence Conferen
Before we get into the ‘classic mistake’ let me start by asking you a related question, says Mark Lee.
Whether or not you are active on twitter, you must have been tempted. Mark Lee asks whether it is a waste of time or can you derive business benefits?
Mark Lee considers the steps start-up practices can take to ensure they maximise the chance of new contacts becoming clients.
Mark Lee shares a personal view of issues and qualities that may be holding you back.
In this second of a two-part article Mark Lee explores more ways in which startup accountants can improve the impact they have and in so doing increase their chanc
Mark Lee talks to accountant Anna Goodwin about her new book and draws some lessons for other accountants in practice.