This is the third in a three-part series intended to debunk some of the myths around marketing to build a start-up practice, explains Mark Lee.
Mark Lee interviews Marcus Cauchi who shares some robust but very constructive advice based on his experience of accountants.
Mark Lee follows up his first article in this series with observations regarding popular ideas that may be more trouble than they are worth.
Mark Lee summarises some of the best things that accountants can learn from a new book on corporate hospitality.
Mark Lee suggests which of the main marketing options available to startup accountancy practices are worth your attention.
Mark Lee highlights 10 techniques accountants can use to improve the likelihood that clients will follow their guidance.
Mark Lee interviews PR and communications expert Simon Goldie who shares his tips and advice for accountants.
Mark Lee asks whether start-up practices need a business card and highlights common mistakes made by practices with their cards.
Mark Lee explores the tendency for accountants to work for clients without payment – sometimes without realising that is what they are doing.
Mark Lee interviews financial guru, Saul Djanogly who has some unorthodox views about financial advice that may resonate with accountants.