A journalist asked me recently “What is the worst mistake accountants can make when they are trying to ‘close’ a prospective client?” says Mark Lee.
Mark Lee shares the story of ‘Leonard’ who has realised his start-up practice needs a partner. What about you?
Mark Lee has long recognised that many accountants are just not interested in social media. He asks if their cynicism is justified.
This is the third in a three-part series intended to debunk some of the myths around marketing to build a start-up practice, explains Mark Lee.
Mark Lee interviews Marcus Cauchi who shares some robust but very constructive advice based on his experience of accountants.
Mark Lee follows up his first article in this series with observations regarding popular ideas that may be more trouble than they are worth.
Mark Lee summarises some of the best things that accountants can learn from a new book on corporate hospitality.
Mark Lee suggests which of the main marketing options available to startup accountancy practices are worth your attention.