Marketing your new practice is one thing, but helping identified prospects to agree to become clients requires different skills, writes Mark Lee.
Clearly no accountant would choose to spend an entire week indulging in networking activities.
You might think that anyone who decides to start their own business would be full of confidence, says Mark Lee.
Are accountants all the same? ‘Magic’ Mark Lee uses a recreational metaphor to highlight how accountants can distinguish themselves and stand out from the pack.
While some accountants win new clients through the force of their personality and reputation, more and more are reliant on their website and social media activity,
Accountants, of all professionals, are the ones who should be best placed to set their fees so as to cover their costs and generate a sufficient profit, writ
Mark Lee introduces the latest official guidance as to professional conduct in relation to taxation especially in the context of tax planning advice.
You know you want to sack a client, but how can you do this? Mark Lee explores the main options available to you.
Mark Lee explains how you can get the best from social media by sharing some personal related material, but not too much.
Mark Lee suggests how start-up firms can describe what they do without simply saying "I'm an accountant".