Over the years I have noticed a number of similarities in the fears, worries and concerns shared by accountants as they start their own practice, explains Mark Lee
Mark Lee imagines how a new small business client might address their new accountant.
To: Our New Accountant,
Mark Lee takes another look at how start-up practices can benefit from third party input to help build and grow their business.
A journalist asked me recently “What is the worst mistake accountants can make when they are trying to ‘close’ a prospective client?” says Mark Lee.
Mark Lee shares the story of ‘Leonard’ who has realised his start-up practice needs a partner. What about you?
Mark Lee has long recognised that many accountants are just not interested in social media. He asks if their cynicism is justified.
This is the third in a three-part series intended to debunk some of the myths around marketing to build a start-up practice, explains Mark Lee.
Mark Lee interviews Marcus Cauchi who shares some robust but very constructive advice based on his experience of accountants.