Mark Lee takes a new look at the professional online networking site and clarifies six things accountants commonly misunderstand about LinkedIn.
Yes, I know that many (most?) accountants are almost exclusively focused on completing clients’ Self Assessment tax returns in January.
Mark Lee reviews Steve Pipe’s latest book, ‘The UK’s Best Accountancy Practices’, which features case studies from more than 40 UK accountancy firms - including the small firm Practice Excellen
In a follow up to his last article on Self Assessment marketing opportunities, Mark Lee explores how accountants can target niche prospects.
When the self assessment tax system was introduced, the SA abbreviation was intended to reflect simplified assessing, explains Mark Lee.
According to networking strategist Andy Lopata, customers who come through referral spend more with a business and produce higher margins than those recruited through any other means.
You’ve probably seen those articles advocating how everyone in business should be blogging. How applicable is this advice to accountants in practice? asks Mark Lee.
There are three types of accountants. Those who have started thinking about retirement and those who can’t count, explains Mark Lee.
Mark Lee thinks he knows why many accountants fail to recommend limited liabiity partnerships (LLPs) as a good business structure.
Over the years I have collected thousands of business cards, many of them from accountants around the UK. Most of them are almost indistinguishable from each other, writes Mark Lee.