Mark Lee explores how accountants who adopt the ‘challenger’ model might distinguish themselves in a positive and profitable way.
In this fourth part of his Linkedin series for start-ups Mark Lee talks about endorsements and recommendations
Mark Lee looks to stimulate debate about the skills required for successful practice by challenging assumptions that intellectual intelligence and technical prowess matter most.
More than half of accountancy firms have gained a return on investment (ROI) in their websites, while many more - around 83% - are engaging in social media, accord
Mark Lee talks to Ellis Pratt who explains what accountants can learn from technical authors to avoid being seen as boring
In his third LinkedIn article for start-ups Mark Lee explains how to use status updates; what works and what’s unlikely to do so.
The recent failure of high street dinosaours HMV, Jessops and Blockbuster contains an
Mark Lee interviews sales trainer Marcus Cauchi, who shares his insights about the mistakes accountants make when quoting fees and making sales.
In the age of smartphones, tablets and social media, business websites still have a role to play.
In the second of his online networking series, Mark Lee explains how to use the networking element of Linkedin to connect with peers and potential prospects.