Mark Lee | AccountingWEB

Mark Lee

Mark Lee imagines how a new small business client might address their new accountant. 

To: Our New Accountant,

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Mark Lee takes another look at how start-up practices can benefit from third party input to help build and grow their business.

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A journalist asked me recently “What is the worst mistake accountants can make when they are trying to ‘close’ a prospective client?” says Mark Lee.

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Mark Lee shares the story of ‘Leonard’ who has realised his start-up practice needs a partner. What about you?

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One of the most popular articles I have written for AccountingWEB is titled:

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Mark Lee has long recognised that many accountants are just not interested in social media. He asks if their cynicism is justified.

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This is the third in a three-part series intended to debunk some of the myths around marketing to build a start-up practice, explains Mark Lee.

Mark Lee interviews Marcus Cauchi who shares some robust but very constructive advice based on his experience of accountants.

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Mark Lee follows up his first article in this series with observations regarding popular ideas that may be more trouble than they are worth.

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