In this timeless classic from the AccountingWEB archives, Mike Platt and Mark Lloydbottom challenge the conventional thinking of many professional services marketeers.
Mark Lloydbottom
For many accountants born in 1946, this year marked the point at which they probably planned to retire.
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This is the time of year when clients expect you to have an opinion – use it your advantage, says Practice development editor Mark Lloydbottom.
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Mark Lloydbottom explains why accounting firms should make it a priority to reduce their lock up in order to become profitable.
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Mark Lloydbottom explains how getting more involved with your clients’ businesses can pay off.
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The economy may be heading into the second phase of a ‘double-dip’ recession, so now is the time for practices to brace themselves and prepare their clients, argues Mark Lloydbottom.
Mark Lloydbottom looks back at the last decade in the accountancy profession and casts a weather eye on the road ahead.
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