If you believe your competitors beat you just because they're better at sales and marketing, you're probably wrong.
Referrals are far too important to risk relying on your good nature or to chance.
Every business needs clients. Sometimes future clients walk through the door. Other times they arrive as a package when you buy into an ongoing business. These are usually exceptions to the rule.
If you make your client feel special, they are more likely to reciprocate with referrals, says practice growth expert Heather Townsend.
Mark Lee interviews Patrick McLoughlin, a marketing expert, who explains why accountants should stop spending money on marketing
The Profitable Firm's Karen Reyburn kicked off Xerocon 2016's Uni Day by asking accountants to understand what drives and demotivates their dream client.
“It’s amazing the amount of work it takes to do something like it looks effortless.” - Bryce Sanders.
The first article in this series of articles argued that there is a market for accountants to take on
For most practitioners, there’s a natural tendency to focus on business clients first and to treat their personal affairs as an adjunct to the core service.
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- How to win new clients 12,945 3
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