marketing | AccountingWEB

marketing

If you believe your competitors beat you just because they're better at sales and marketing, you're probably wrong.

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Referrals are far too important to risk relying on your good nature or to chance.

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Every business needs clients. Sometimes future clients walk through the door. Other times they arrive as a package when you buy into an ongoing business. These are usually exceptions to the rule.

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If you make your client feel special, they are more likely to reciprocate with referrals, says practice growth expert Heather Townsend.

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Mark Lee interviews Patrick McLoughlin, a marketing expert, who explains why accountants should stop spending money on marketing

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The Profitable Firm's Karen Reyburn kicked off Xerocon 2016's Uni Day by asking accountants to understand what drives and demotivates their dream client.

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“It’s amazing the amount of work it takes to do something like it looks effortless.” - Bryce Sanders.

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The first article in this series of articles argued that there is a market for accountants to take on

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For most practitioners, there’s a natural tendency to focus on business clients first and to treat their personal affairs as an adjunct to the core service.

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Hosting events might be seen by some as a frivolity reserved for big software companies, but by following some common sense principles,

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