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marketing

The Profitable Firm's Karen Reyburn kicked off Xerocon 2016's Uni Day by asking accountants to understand what drives and demotivates their dream client.

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“It’s amazing the amount of work it takes to do something like it looks effortless.” - Bryce Sanders.

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The first article in this series of articles argued that there is a market for accountants to take on

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For most practitioners, there’s a natural tendency to focus on business clients first and to treat their personal affairs as an adjunct to the core service.

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Hosting events might be seen by some as a frivolity reserved for big software companies, but by following some common sense principles,

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Four questions you should ask in order to prepare for future marketing challenges

How do firms maximise the chances that their marketing and business development efforts deliver the expected value on time and within budget?

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As Christmas approaches, there is always a lot to get done. Many of us will be attending Christmas Parties and work events so it is well worth giving your activities some thought in advance.

Are professional services firms turning into event organisers? After attending a 200-strong conference in Brighton, John Stokdyk considers their growing role within accountancy.

This is a guide to help you design an integrated marketing campaign. By following these steps you will be able to:

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