marketing

Mark Lee explores how accountants can take action to create a more positive first impression.

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More than 50% of accountants revealed in a recent AccountingWEB/Xero survey that their marketing strategy was something they thought they needed to change in 2015.

Innovation is a new category introduced for the 2014 Practice Excellence Awards and brings together entrants from firms of all sizes.

The Practice Excellence Award for practice growth pits firms of different sizes against each other.

A quick look at what accountants are posting on Twitter can provide a great insight into why many think social media marketing is a waste of time.

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Have you ever had the feeling you were talking to yourself? Quite often blogging will feel that way and you will begin to wonder if it's worth all of the effort.

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I had an epiphany last week. I was dashing to the car during a torrential downpour, when my cat Eric, ran out from under a parked car. Then it struck me - umbrellas for cats!

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Search Engines love websites with fresh new content, so posting a regular blog on your business website can do wonders for your Search Engine Optimisation.

As a small business owner, I recall setting up my own practice blog full of enthusiasm and good intentions, only to be abandoned after a few posts.

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