marketing

The government plans to measure our wellbeing...accountants can go first click here to check out your score

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Search tools and social networks and offer a variety of methods that let you track what people are saying about your firm online. Simon Quance explains how to make the most of them.

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HMRC’s increasing focus on individual customers, and a deliberate dumbing down of its communications with taxpayers has improved its effectiveness, according to one of the department’s senior marke

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To kickstart our practice we've engaged a telemarketing company to arrange appointments.

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Clients are no longer spending money in the same way they used to.

Businesses have a lot of misconceptions when it comes to the effect of PR.

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I wonder if firms have taken advantage of the Train to Gain funding that is available?

There has been a lot written about telemarketing here with many different opinions so I wonder if anyone would be interested in watching over my shoulder on a live campaign.  

In order to market effectively, businesses have to first understand the potential customer's problem, explains Nicholas Watkis.

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