Public relations consultant Emily Cagle takes a look at the campaigns of each of the political parties, and considers how they compare to marketing in business.
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To a client, one accountant is much the same as the next, so how can you distinguish yourself from your rivals? Judith Germain offers advice on how to make your expertise stand out.
I am an ACA qualified accountant and have worked in practice for over 10 years. I would like to build up a small portfolio of clients that I could look after in the evenings and weekends.
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Nicola Draper unveils the secrets of crafting an effective press release that will get press coverage for your firm.
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Nikki Pilkington looks at how accountants can harness the power of Twitter to promote their business and grow a community around their brand.
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You may not have spoken to them for months, but it pays to re-establish contact with those fair-weather clients, argues Jack Downton.
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Growing a practice requires an effective approach to client acquisition, and to make this happen you need a good marketing plan.
It takes the right offer at the right time to lure a prospect into becoming a paying client, explains multi-millionaire entrepreneur Jonathan Jay.
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Internet marketer Nikki Pilkington looks at the ways in which accountants can use Facebook to give their business a boost.
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Being proactive with simple marketing and PR can get new clients, keep existing ones happier and pay dividends, writes Nicola Draper.
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