Chris Barling outlines how firms can wow potential clients and win new business by using video on their company websites.
Professional bodies have pushed for transparency in investor statements, but in this challenging economic environment, firms should also be using their statements as a marketing opportunity, ar
Internet marketer Nikki Pilkington advises how businesses can promote their services and attract new clients using Facebook.
The Big Four might have huge budgets to spend on courting the press, but smaller firms can also get in on the action if they approach it in the right way.
Robert Craven offers a checklist on how to spot new business niches and opportunities when times are tough.
Former senior partner Finola McManus explains how to overcome those nerves and get the most from client-facing events.
David Winch pinpoints the key flaws in traditional sales conversations and outlines how to improve the process when agreeing engagements with new or existing clients.
In the second part of his events series, marketing expert Paul Shrimpling outlines how to turn your client event into a profit generating exercise.
- Two mistakes that keep accountants poor 21,556 19
- The top five accountants’ website mistakes 17,326 19
- Ten things accountants should never do with social media 10,238 10
- How to win new clients 10,223 3
- Why accountants should be a-Twitter 8,395 11