Public relations consultant Emily Cagle takes a look at the campaigns of each of the political parties, and considers how they compare to marketing in business.
To a client, one accountant is much the same as the next, so how can you distinguish yourself from your rivals? Judith Germain offers advice on how to make your expertise stand out.
I am an ACA qualified accountant and have worked in practice for over 10 years. I would like to build up a small portfolio of clients that I could look after in the evenings and weekends.
Nicola Draper unveils the secrets of crafting an effective press release that will get press coverage for your firm.
Nikki Pilkington looks at how accountants can harness the power of Twitter to promote their business and grow a community around their brand.
You may not have spoken to them for months, but it pays to re-establish contact with those fair-weather clients, argues Jack Downton.
Growing a practice requires an effective approach to client acquisition, and to make this happen you need a good marketing plan.
It takes the right offer at the right time to lure a prospect into becoming a paying client, explains multi-millionaire entrepreneur Jonathan Jay.
Internet marketer Nikki Pilkington looks at the ways in which accountants can use Facebook to give their business a boost.
Being proactive with simple marketing and PR can get new clients, keep existing ones happier and pay dividends, writes Nicola Draper.