marketing

Businesses have a lot of misconceptions when it comes to the effect of PR.

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I wonder if firms have taken advantage of the Train to Gain funding that is available?

There has been a lot written about telemarketing here with many different opinions so I wonder if anyone would be interested in watching over my shoulder on a live campaign.  

In order to market effectively, businesses have to first understand the potential customer's problem, explains Nicholas Watkis.

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Branding is often misinterpreted as little more than a corporate logo backed by some marketing puff.

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Last week I was one of the presenters at the RanOne event in London; Marketing in an Online World.

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LinkedIn is widely considered the most 'professional' social network, but many companies have yet to exploit its full potential.

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Good marketing isn’t about spending huge amounts of money on advertising – it’s about recognising the great ideas all around you, explains Geoff Ramm, an observational marketing specialist and

Blogs can be a powerful tool for business leaders, but there's a right way and a wrong way to do it. Read our tips and tools for making your blog work for you.

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Creating a strong brand helps to generate a buzz around your business and retain client loyalty. David Critchley offers some handy hints to get you started.

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