The Big Four might have huge budgets to spend on courting the press, but smaller firms can also get in on the action if they approach it in the right way.
Robert Craven offers a checklist on how to spot new business niches and opportunities when times are tough.
Former senior partner Finola McManus explains how to overcome those nerves and get the most from client-facing events.
David Winch pinpoints the key flaws in traditional sales conversations and outlines how to improve the process when agreeing engagements with new or existing clients.
In the second part of his events series, marketing expert Paul Shrimpling outlines how to turn your client event into a profit generating exercise.
There are lots of people posting in this forum that represent organisations that sell services to practices.
When it comes to creating your company website, be careful which domain name you choose - bad choices can send out the wrong message about your firm.
Former senior partner Finola McManus advises how to tailor and target your events to reach out to your top 100 prospective clients.
SWATUK Limited's Vicki Banthorpe explains how to use events to effectively market your firm.
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