Clients are no longer spending money in the same way they used to.
Businesses have a lot of misconceptions when it comes to the effect of PR.
I wonder if firms have taken advantage of the Train to Gain funding that is available?
There has been a lot written about telemarketing here with many different opinions so I wonder if anyone would be interested in watching over my shoulder on a live campaign.
In order to market effectively, businesses have to first understand the potential customer's problem, explains Nicholas Watkis.
Branding is often misinterpreted as little more than a corporate logo backed by some marketing puff.
Last week I was one of the presenters at the RanOne event in London; Marketing in an Online World.
LinkedIn is widely considered the most 'professional' social network, but many companies have yet to exploit its full potential.
Good marketing isn’t about spending huge amounts of money on advertising – it’s about recognising the great ideas all around you, explains Geoff Ramm, an observational marketing specialist and
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