In order to market effectively, businesses have to first understand the potential customer's problem, explains Nicholas Watkis.


Branding is often misinterpreted as little more than a corporate logo backed by some marketing puff.


Last week I was one of the presenters at the RanOne event in London; Marketing in an Online World.


LinkedIn is widely considered the most 'professional' social network, but many companies have yet to exploit its full potential.


Good marketing isn’t about spending huge amounts of money on advertising – it’s about recognising the great ideas all around you, explains Geoff Ramm, an observational marketing specialist and

Blogs can be a powerful tool for business leaders, but there's a right way and a wrong way to do it. Read our tips and tools for making your blog work for you.


Creating a strong brand helps to generate a buzz around your business and retain client loyalty. David Critchley offers some handy hints to get you started.

Francesca Zelasko outlines how accountants can best use networking events to generate business leads.

How do you find the influencers among your clients and ensure they're giving out the right message about your firm? Ran Shaul offers some words of wisdom.

Andy Lopata, a speaker at this year's Sage World small business conference, explains why accountants are