marketing | AccountingWEB


HMRC’s increasing focus on individual customers, and a deliberate dumbing down of its communications with taxpayers has improved its effectiveness, according to one of the department’s senior marke


To kickstart our practice we've engaged a telemarketing company to arrange appointments.


Clients are no longer spending money in the same way they used to.

Businesses have a lot of misconceptions when it comes to the effect of PR.


I wonder if firms have taken advantage of the Train to Gain funding that is available?

There has been a lot written about telemarketing here with many different opinions so I wonder if anyone would be interested in watching over my shoulder on a live campaign.  

In order to market effectively, businesses have to first understand the potential customer's problem, explains Nicholas Watkis.


Branding is often misinterpreted as little more than a corporate logo backed by some marketing puff.


Last week I was one of the presenters at the RanOne event in London; Marketing in an Online World.