The size of your firm does not dictate good marketing practice, according to Paul Shrimpling.
Marketing your new practice is one thing, but helping identified prospects to agree to become clients requires different skills, writes Mark Lee.
Sift Talent managing director Jayne Florence examines how marketing has evolved within accountancy and considers whe
When you’re meeting new clients, or out networking consider what people buy into, and act accordingly.
It's great that my weekly articles on AccountingWeb generally seem to be so popular. I've covered a range of topics over the years and never seem to struggle for inspiration.
Has anyone found that spending money for an on-line listing page with Hibu (the stupid name for Yell - as in Yellow Pages) has been worthwhile?
Customer relationship management is the latest technology to promise a competitiv
Accounting website developer PracticeWEB has made another direct play to the small practitioner market after teaming up with AVN to provide members with a new serv
Rachael Power uncovers some useful tips from an Internet 101 tutorial series to that appea
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