marketing | AccountingWEB


I had an epiphany last week. I was dashing to the car during a torrential downpour, when my cat Eric, ran out from under a parked car. Then it struck me - umbrellas for cats!


Search Engines love websites with fresh new content, so posting a regular blog on your business website can do wonders for your Search Engine Optimisation.

As a small business owner, I recall setting up my own practice blog full of enthusiasm and good intentions, only to be abandoned after a few posts.

The traditional rules of social media marketing do not apply to accountants in practice.


The size of your firm does not dictate good marketing practice, according to Paul Shrimpling.

Marketing your new practice is one thing, but helping identified prospects to agree to become clients requires different skills, writes Mark Lee.


Sift Talent managing director Jayne Florence examines how marketing has evolved within accountancy and considers whe

When you’re meeting new clients, or out networking consider what people buy into, and act accordingly.


It's great that my weekly articles on AccountingWeb generally seem to be so popular. I've covered a range of topics over the years and never seem to struggle for inspiration.