Practitioners are often faced with the difficulty of determining whether a prospect is genuine or simply trying to glean information for free.
Mark Lee has long recognised that many accountants are just not interested in social media. He asks if their cynicism is justified.
This is the third in a three-part series intended to debunk some of the myths around marketing to build a start-up practice, explains Mark Lee.
Mark Lee follows up his first article in this series with observations regarding popular ideas that may be more trouble than they are worth.
What would you consider an acceptable percentage cost of your first years fee for acquiring a new client?
Mark Lee suggests which of the main marketing options available to startup accountancy practices are worth your attention.
All commercial enterprises need to market their products and services and the insolvency practices are no different.
I see that www.mercia-group.co.uk provide some useful marketing data. Any others?
Marketing and PR are seen by some accountants as fluffier aspects of their work.
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