This is the third in a three-part series intended to debunk some of the myths around marketing to build a start-up practice, explains Mark Lee.

Mark Lee follows up his first article in this series with observations regarding popular ideas that may be more trouble than they are worth.


What would you consider an acceptable percentage cost of your first years fee for acquiring a new client?


Mark Lee suggests which of the main marketing options available to startup accountancy practices are worth your attention.


All commercial enterprises need to market their products and services and the insolvency practices are no different.


I see that provide some useful marketing data. Any others?

Help sheets
News wires


Marketing and PR are seen by some accountants as fluffier aspects of their work.


Negotiating For Accountants Needs a Framework

Count the COST

More Profitable Firms

Win Win Does It Work For Accountants

I was reading first tab's blog on the amount of 'commercial' bloggers coming onto AW in order to drop links. (which made me feel slightly guilty).