marketing

If you are the sort of accountant who has no interest in social media then please don’t bother reading this article, explains M

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Having spoken recently to an accountant who was keen to know what return he would get for his investment in a marketing campaign, I am surprised that I don't have this conversation more often w

Mark Lee considers what accountants in practice might be able to learn from the apparently “bumbling” mayor of London.

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Over the last year I've lost count of the number of savvy people who have advised me to specialise.

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The only news publication I voluntarily subscribe to is the venerable magazine that goes by the name of The Economist.

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The advent of real time information (RTI) for PAYE is stirring up a 'fight or flight' response within the accountancy profession.

AccountingWEB editor John Stokdyk launches a series on the elements of practice profitibility with a look at some of the key lessons from successful firms in the 2012 Practice Excellence Awards

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