Mark Lee has long recognised that many accountants are just not interested in social media. He asks if their cynicism is justified.
This is the third in a three-part series intended to debunk some of the myths around marketing to build a start-up practice, explains Mark Lee.
Mark Lee follows up his first article in this series with observations regarding popular ideas that may be more trouble than they are worth.
What would you consider an acceptable percentage cost of your first years fee for acquiring a new client?
Mark Lee suggests which of the main marketing options available to startup accountancy practices are worth your attention.
All commercial enterprises need to market their products and services and the insolvency practices are no different.
I see that www.mercia-group.co.uk provide some useful marketing data. Any others?
Marketing and PR are seen by some accountants as fluffier aspects of their work.
Negotiating For Accountants Needs a Framework
Count the COST
- Two mistakes that keep accountants poor 26,878 19
- The top five accountants’ website mistakes 22,695 20
- Ten things accountants should never do with social media 13,027 31
- How to win new clients 12,741 3
- Branding tips for accountants 11,852 5