Around 53% of accountants who spend more than 10 hours a week on social media have seen a return on investment, according to a survey into online engagement in the profession.
Many marketers within the financial and accountancy markets realise the power that mobile marketing can bring, however a few simple searches reveal that few have taken steps to harness its pote
There's a real scarcity in the world of marketing ideas for accountants, the leads for some firms are as extinct as the Tasmanian Wolf (considered extinct, but with a few unconfirmed si
Many accountants are adapting their marketing techniques to embrace the changing demographics in business and attract new clients.
In a presentation at the recent CCH conference, Elaine Clark lifted the veil on how social networking can be applied within accountancy.
Collette Easton outlines how to make the most of social networking tools to promote your business.
It started at half-time during the American football Superbowl in February and mushroomed into the social media phenomenon of 2010.
Chris Barling outlines how firms can wow potential clients and win new business by using video on their company websites.
We are considering an entry in yell.com having cancelled our yellow pages ad recently through lack of effectiveness.
When it comes to creating your company website, be careful which domain name you choose - bad choices can send out the wrong message about your firm.