In the second part of his events series, marketing expert Paul Shrimpling outlines how to turn your client event into a profit generating exercise.
paul shrimpling
Paul Shrimpling explains why all accounting firms should make events part of their growth plan.
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The most successful and profitable firms are those that know how to manage their customers' expectations, explains Paul Shrimpling.
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You know those slimy salespeople who try to talk you into things you don’t want to do? Don’t be one of those if you want to get referrals, says Paul Shrimpling.
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Some firms ‘get’ customer care and others don’t. Paul Shrimpling offers real life examples of both and explains how it can make or break your firm.
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Paul Shrimpling outlines how to raise your clients’ eyebrows in 2010 (in a good way) and generate more income for your firm.
Paul Shrimpling of Remarkable Practice explains why price is inextricably linked to value and why your competitors' prices shouldn't dictate what you charge.
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Paul Shrimpling of Remarkable Practice explains why focussing on a small portion of your client base can reap huge financial rewards.
Paul Shrimpling of Remarkable Practice explains why the key to mastering marketing is getting all your people partly on board.
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