Businesses have a lot of misconceptions when it comes to the effect of PR.
PR
In order to market effectively, businesses have to first understand the potential customer's problem, explains Nicholas Watkis.
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Creating a strong brand helps to generate a buzz around your business and retain client loyalty. David Critchley offers some handy hints to get you started.
The Big Four might have huge budgets to spend on courting the press, but smaller firms can also get in on the action if they approach it in the right way.
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Effective client communication is about more than getting the figures right. Rob Ashton explains how to write financial information in plain English.
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Jacky Morgan outlines how accounting firms can use their 15 minutes of fame to secure ongoing client work.
Public relations consultant Emily Cagle takes a look at the campaigns of each of the political parties, and considers how they compare to marketing in business.
To a client, one accountant is much the same as the next, so how can you distinguish yourself from your rivals? Judith Germain offers advice on how to make your expertise stand out.
Nicola Draper unveils the secrets of crafting an effective press release that will get press coverage for your firm.
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Being proactive with simple marketing and PR can get new clients, keep existing ones happier and pay dividends, writes Nicola Draper.
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