Pulse Survey

The pace of change within the profession has accelerated and created an environment where ‘Generation Y’ accountants are best placed to respond to the changing rol

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Practitioners now feel that cost effectiveness is the most important characteristic for accountants, underlying the increased pressure on the profession in the challenging economic environment.

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It will come as no surprise to most that banks are at the bottom of the list of trusted sources of business advice, but it seems accountants are rather more popular – over a third of SMEs voted