Mark Lee suggests that the innocent sounding question, “how’s business?”, can trap the unwary if you answer it without thinking.
We've all heard that it's often not what you know, but who you know.
In this article, Heather Townsend, author of the best-selling and award-winning The FT Guide To Business Networking, and The Go-To Expert, explores why you are not getting enough high quality r
The government will introduce new legislation forcing high street banks to refer rejected small businesses to alternative finance providers and a new wave of chall
Referrals are always a good source of new business and can work both ways for practitioners and their existing clients. Rachael Power reports on recent exchanges on the subject.
The size of your firm does not dictate good marketing practice, according to Paul Shrimpling.
Client testimonials are the next best thing to a direct referral, explains Mark Lee.
Is one the hardest things when you run your practice describing what you do in an easy, short and succinct way?
A new study of 850 UK accountants and bankers reveals how some accountants are building more profitable relationships with banks, writes Steve Pipe.
Mark Lee explains the three Rs as they could apply to start-up accountancy practices.