Our US counterpart AccountingWEB.com recently revelled in the joy of referrals. But trainer
A client of mine has suggested going on to www.vouchedfor.co.uk - it looks like a professional equivalent of checkatrade or similar.
Mark Lee asks networking strategist Andy Lopata to share some of his tips for accountants keen to rely on referrals for new business.
Mark Lee suggests that the innocent sounding question, “how’s business?”, can trap the unwary if you answer it without thinking.
We've all heard that it's often not what you know, but who you know.
In this article, Heather Townsend, author of the best-selling and award-winning The FT Guide To Business Networking, and The Go-To Expert, explores why you are not getting enough high quality r
The government will introduce new legislation forcing high street banks to refer rejected small businesses to alternative finance providers and a new wave of chall
Referrals are always a good source of new business and can work both ways for practitioners and their existing clients. Rachael Power reports on recent exchanges on the subject.
The size of your firm does not dictate good marketing practice, according to Paul Shrimpling.
Client testimonials are the next best thing to a direct referral, explains Mark Lee.