Referrals are always a good source of new business and can work both ways for practitioners and their existing clients. Rachael Power reports on recent exchanges on the subject.
The size of your firm does not dictate good marketing practice, according to Paul Shrimpling.
Client testimonials are the next best thing to a direct referral, explains Mark Lee.
Is one the hardest things when you run your practice describing what you do in an easy, short and succinct way?
A new study of 850 UK accountants and bankers reveals how some accountants are building more profitable relationships with banks, writes Steve Pipe.
Mark Lee explains the three Rs as they could apply to start-up accountancy practices.
Do you ever get tired of other professionals just wanting access to your black book of clients?
Sussing out how to generate referrals to your target clients from your current clients is probably the holy grail for most accountants in practice.
In today's post, Heather shares 10 tips to help you get the right results next time you find yourself working the room.
1. Do your homework in advance