social media | AccountingWEB

social media

Last weekend, there were two ‘incidents’ on my Facebook account.

Mark Lee identifies the key questions that would really show how accountants use social media and Linkedin.


Social media is now a vital part of the marketing mix for many commercial organisations and this is increasingly the case for accountancy practices.


Looking back on my former company I was discussing my approach to the above with a former member of staff .


Resoundingly, the results of our straw poll was 'check Facebook'. Shameful, I know. I was wondering what your morning routine is? Do any of you remotely check on your practice first thing?


Accountants know more than most about keeping their house in order: Crossed t’s, dotted i’s and decimal points in place.

Let me start with a request. Please don’t bother to read this if you have already made up your mind that Twitter is not for you.


There are plenty of people who will tell you that you should be using Facebook as part of your online promotional and marketing strategy, says Mark Lee.


It seems everyone is using the newer social networks these days, from Jamie Oliver on Instagram to Michelle Obama on Pinterest, says Kate Tyler of

More than 80% of accountants now use social media for either personal or professional use, with 94% of those under 40 now engaging in it, a Wolters Kluwer survey r