More and more businesses are using social media as a marketing tool, but with increasing use of this medium comes the risk of committing one of several common 'sins', explains Elaine Clark.
Mark Lee talks with LinkedIn advocate and trainer Mark Perl about how accountants can benefit from the online networking community.
Tamara Littleton looks at the issues surrounding the moderation of businesses' social network pages.
Last week I was one of the presenters at the RanOne event in London; Marketing in an Online World.
LinkedIn is widely considered the most 'professional' social network, but many companies have yet to exploit its full potential.
Simon Quance's dos and don'ts for business users of different social media platforms.
“E-mail is so yesterday. It's all about Twitter and LinkedIn,” Illinois CPA Society (ICPAS) president Elaine Weiss told the recent Midwest Accounting and Finance Showcase near Chicago.
Blogs can be a powerful tool for business leaders, but there's a right way and a wrong way to do it. Read our tips and tools for making your blog work for you.
Companies can increase marketing ROI by integrating social media activity on their websites. Below is a handy guide on how best to do this.