Mark Lee takes a new look at the professional online networking site and clarifies six things accountants commonly misunderstand about LinkedIn.
social networking
Not only does the internet give you a global platform, it offers an array of free tools to manage your brand image.
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In a presentation at the recent CCH conference, Elaine Clark lifted the veil on how social networking can be applied within accountancy.
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David H Ringstrom explains how to adjust your Facebook settings so that business associates won’t be able to see what you post on the site about your personal life.
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This year marked a steep learning curve for businesses as they moved into the world of social media.
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More and more businesses are using social media as a marketing tool, but with increasing use of this medium comes the risk of committing one of several common 'sins', explains Elaine Clark.
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Tamara Littleton looks at the issues surrounding the moderation of businesses' social network pages.
LinkedIn is widely considered the most 'professional' social network, but many companies have yet to exploit its full potential.
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Companies can increase marketing ROI by integrating social media activity on their websites. Below is a handy guide on how best to do this.
Collette Easton outlines how to make the most of social networking tools to promote your business.
