Mark Lee explores some of the approaches startup firms of accountants can adopt to ensure they have a positive impact.
start up in practice
It’s often a shock to the system when you start to run your own practice.
Marketing your new practice is one thing, but helping identified prospects to agree to become clients requires different skills, writes Mark Lee.
You might think that anyone who decides to start their own business would be full of confidence, says Mark Lee.
Mark Lee suggests how start-up firms can describe what they do without simply saying "I'm an accountant".
If you’re a good accountant but you lack any sales skills you will probably struggle to build your practice, warns Mark Lee.
Mark Lee encourages start-up practices to seek help from those who know and care for them best.
Over the years I have noticed a number of similarities in the fears, worries and concerns shared by accountants as they start their own practice, explains Mark Lee
This is the third in a three-part series intended to debunk some of the myths around marketing to build a start-up practice, explains Mark Lee.