start up in practice

Mark Lee considers the steps start-up practices can take to ensure they maximise the chance of new contacts becoming clients.

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Some of the leading figures in the world of practice management have lent their expertise to this year’s

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Mark Lee explores some of the approaches startup firms of accountants can adopt to ensure they have a positive impact.

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It’s often a shock to the system when you start to run your own practice.

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Marketing your new practice is one thing, but helping identified prospects to agree to become clients requires different skills, writes Mark Lee.

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You might think that anyone who decides to start their own business would be full of confidence, says Mark Lee.

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Mark Lee suggests how start-up firms can describe what they do without simply saying "I'm an accountant".

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If you’re a good accountant but you lack any sales skills you will probably struggle to build your practice, warns Mark Lee.

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Most of the articles in the

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Mark Lee encourages start-up practices to seek help from those who know and care for them best.

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