Mark Lee considers the steps start-up practices can take to ensure they maximise the chance of new contacts becoming clients.
start up in practice
Mark Lee explores some of the approaches startup firms of accountants can adopt to ensure they have a positive impact.
It’s often a shock to the system when you start to run your own practice.
Marketing your new practice is one thing, but helping identified prospects to agree to become clients requires different skills, writes Mark Lee.
You might think that anyone who decides to start their own business would be full of confidence, says Mark Lee.
Mark Lee suggests how start-up firms can describe what they do without simply saying "I'm an accountant".
If you’re a good accountant but you lack any sales skills you will probably struggle to build your practice, warns Mark Lee.
Mark Lee encourages start-up practices to seek help from those who know and care for them best.