Value pricing remains a controversial subject for many practitioners and experts.
value
Accountants frequently underestimate the value of their work. John Niland sets out the problem and how it can be solved.
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A client has accidentally accepted cash of more than E15,000 for goods he has sold, valued at about £22,000.
Paul Shrimpling of Remarkable Practice explains why price is inextricably linked to value and why your competitors' prices shouldn't dictate what you charge.
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