Last year was a challenging environment for accountancy firms, as it was for many professional service organisations. The order of the day was not to break growth projections, but to maintain the status quo of a stable business climate. This year ahead will see firms attempting to address the same challenging issue and so they must apply the lessons learnt from 2011 in order to continue to deliver projects on time and on budget.
To do this, planning is absolutely fundamental. Firstly, a month by month view of servicing and activity levels for each client should be the bare minimum. Ideally, service levels should be mapped out for the whole year, taking into account previous clients demands to act as a guide.
This ability to review past and present client engagements, lays the foundation to give firms the insight needed to effectively plan for the future. This type of careful planning, based on the right information, will set those who use it along the right path.