Shop Front - Client Types

Small Practice Blogger
Share this content

Thank you for the response on the shop front blog posting.

Some readers raised the point about thinking about what types of client I intend to target and then looking at whether shop front would attract the targeted client types.

Like most General Practitioners, I run a local General Practice, I do not think it is possible to target particular client types and expect a reasonable fee level. To me a reasonable fee level is £150k without a shop front and double this figure with a shop front.

Furthermore experience has shown me that a large number of clients rather go for a local accountant, Even with Internet making communication increasingly easier.

Of course shop front or not you will get your time wasters and tax return only type clients. All I do with the later is quote them a highly profitable fee. Most of them go away.

So getting back to my key point - being a local accountant where niche market would just not be viable, I would like any client that is profitable and area of work does not require technical skills that I do not have. Also lets not forget the word general in general practice.

If you have shop front I would love to read your views.

Am I wrong?


Please login or register to join the discussion.

There are currently no replies, be the first to post a reply.