I think all of us in business know without sales there is no business. Yet I as an accountancy trainee spent long hours learning technical accountancy and taxation areas but I was not taught how best to market and sell the services it took me years to master. Why do the professional bodies leave out this important area in their syllabus?
Is it because marketing and selling are considered to be beneath an accountant’s skills set? Have the professional bodies changed now?
At the time I was looking for a franchise, it did not surprise me to learn that people from sales and marketing background attracted much higher fees levels compared to accountants.
Marketing and sales are the skills I lack, how do I go about building those skills? They are many practice support business who for a very high fee, I am sure, will offer to provide this service. This gap in training should be covered by the professional bodies along with practice management?
It would be even better if my professional body required me learn a prescribed syllabus and then tested me on marketing, sales and practice management before awarding me a Practicing Certificate.
I am where I am now today. How do I gain marketing and sales skills specific to sell small business accountancy and taxation services?