When a successful franchisor has shop fronts as part of its business model, there has to be something in this. Is this an area that is well worth exploring? As some readers may know I have sought views on this subject before on Any Answers. I feel the blog gives me the opportunity to explore issues more deeply.
I ask myself we are now living in a world where more and more purchasing decisions are based on clicks on a screen - is bricks and mortar the way to go? If not, why does a leading franchisor have this as part of their business strategy? Furthermore it must be lucrative for their franchisees to go through the bricks and mortar route?
Is the shop front concept worth stealing? Can the shop front be one of the major barrier to entry? A USP?
So what holds me back in having a shop front? Here are some of the reasons:
- Fear of failure - there is a risk in everything we do. Here the risks are high. I need weigh up the risks and decide.
- Lack of experience and knowledge - I have never done this before. How do I go about doing this? Here I need franchisor type support
- legalities - lease or buy? How will I know I am not being screwed?
- Banks - will I get a loan?
- organising of shop front- layout, IT, staffing, etc
- Day to day running of shop front
Most importantly where do I start?
If we look at leading business people, what got them to the top was their thinking to take calculated major risks. I am not even willing (so far) to take a risk on a shop front!
Are you shop front person? How did you overcome real and imagined obstacles?